2024 Global Hallyu Trends: K-Pop, K-Food, and Beyond!
Hallyu, or the Korean Wave, has become a global phenomenon! According to the latest “2024 Global Hallyu Trend Analysis Report”, interest in Korean culture varies by region.
If you’re a Hallyu fan, you’ll love discovering which Korean cultural aspects are trending in different parts of the world! Let’s dive in!
Hallyu’s Most Popular Content by Region
The Ministry of Culture, Sports and Tourism (MCST) and the Korea Culture Information Service analyzed 680,000 pieces of data from 30 countries to determine which aspects of Hallyu are most popular.
K-Pop’s Unstoppable Popularity
Asia, Europe, Latin America – K-Pop reigns supreme!
- Countries like India, Thailand, and the Philippines show the highest interest in K-Pop, with BTS, BLACKPINK, and other artists leading the way.
- Europe is also a K-Pop hotspot, with concerts and fan meetings drawing massive crowds.
The Rise of K-Food
North America, Africa, Oceania – K-Food takes center stage!
- The U.S., UK, and Nigeria have seen a surge in interest in Korean food, especially kimchi, spicy noodles (bulldak), and bibimbap.
- “Kimchi Day” has been officially designated in multiple countries, highlighting its health benefits.
- On social media, keywords like “spicy” and “delicious” frequently accompany discussions about K-Food!
K-Content’s Global Appeal
Beyond K-Pop and K-Food, Korean films and dramas continue to captivate international audiences.
K-Movies
- Korean films are especially popular in China, with titles like Exhuma, Veteran 2, and The Roundup 4 making waves.
K-Dramas
- Turkey is a hotspot for K-Dramas, with hits like Queen of Tears and Carry Sun-Jae on My Back gaining traction.
- Streaming platforms like Netflix are making K-Dramas more accessible worldwide.
Want to Learn More About Hallyu Trends?
The full report is available on the Culture Big Data Platform (www.bigdata-culture.kr).
Stay tuned to see how Hallyu continues to evolve globally!
Hallyu fans, what’s your favorite K-content? Share your thoughts in the comments!